Making your Online Store Successful will be your ultimate goal as an e-commerce professional or retailer, and it should be because Online Store Success’ might be the reason for facing so much tough moments in your personal and professional life.
When it comes to priorities and challenges, we need to rush towards the most important things – challenges and priorities have something common – Do you know what is it?
When you face challenges you need to tackle the situation, and when it comes to priorities, you leave or delay something on something else – that’s make one thing important on other. When you have to take your child or spouse to the doctor and you postpone your meeting with the client, that’s priority, and it shows attention.
So, seeking attention from the customers would be the key in order to make a solid turn out for your offers as a manufacturer and retailer.
Today’s rapidly growing E-commerce industry signals us to identity the potential of e-commerce, choosing the best e-commerce website builder and targeting the right market with best products and pricing.
According to Jessica Kril (Researcher at Statista), United States e-commerce industry generated $289 billion in revenue from Online Shopping (E-commerce) in 2012 as compared to $256 billion in 2011. (See more).
Jessica Kril, focused amazingly on Online Shopping and E-commerce industry’s emergence in today’s corporate world and its future implications as well.
Top Shopping and grocery chains of the world like ‘Walmart, Target, Costo, Carrefour, and Kroger also moved to open their online stores years back when they idealized the potential of e-commerce in upcoming decades which has already been started and they dominate now.
Amazon is one of the biggest online stores and one of the most famous online stores in United States and Canada. Amazon’s success described the demand of online shopping and e-commerce’s acceptability.
What every customer wants? Obviously a good price + quality in the product/service will be an ideal deal for every customer – Online Shop builder or E-commerce Entrepreneur has to keep the factor of benefit for customer in mind in order to attract the customers, and to get more customers through the impact and value which will be delivered to a specific customer.
Benefits’ would be the key – When it comes to online shopping websites, people need to see some attraction intentionally and unintentionally – Technically you need to be professional, skilled and ready to approach to the customers which are looking towards the products/services you are also selling in the market!
After identifying your target audience and possible-customers you have to design the benefit campaign either it can be short-term or long term – No matter what you are coming with, all you have to make attraction for the customers.
[If you are looking to start your Online Boutique] then see this: How to Create your Online boutique and Start Selling Clothes?
Companies offer periodic discounts and communicate with the customers (existing + new) about the time span of the offers. I have seen and even avail the offers from Namecheap. Namecheap.com is a huge and an amazing domain registrar based in Los Angeles, California. Namecheap continues its periodic discount offers for customers, and people get attracted towards them when they come up with some amazing offers and deals.
Some Companies target events and occasions to give discounts to the customers – the purpose of such occasional offers is just to create the buzz – Companies wait for Thanksgiving and Christmas every year to offer heavy discounts on the products which increases the sales as compared to the normal days.
Campaign designing for advertisement and buzz creation is an art – It depends on the marketing department or event planner (hired by the company) that how campaign is being designed – Companies use some target-oriented techniques for marketing and sales – for example:
‘’Get 80% off for 24 hours if we reach to 50,000 Facebook fans in one-week’’
So people who actually want such discounts, they start sharing Facebook page and offer page of that company to get facebook fans for that company’s FB page, actually they need to avail 80% discount offers and they play their part in that campaign.
Namecheap and Hostgator have been seen utilizing the discount offers for promotional and marketing tactics – Actually what I like about their strategy is, they don’t over charge or they don’t bluff their customers – They use periodic discount’ strategy and offer discounts for limited time period and customers rush towards their offers to buy.
Recently Hostgator offered 50% off on all hosting packages for limited time period and it was remained quite helpful for them – Bloggers and Social media users responded to that offer. Similarly, Namecheap offers monthly discounts on ‘domain registration’ and ‘transfer to them’ through discount coupons.
When Companies give something useful to the customers and they (Customers) find it helpful for them, they start loving those brands – you might have noticed, you went to the mobile repairing shop for buying a mobile phone’s case and you found sales staff friendly, nice and helpful, and they deal with you gently, and help you out with some suggestions and offer you some great discounts as first-time customer, so you get attracted with this brand, and you might choose that brand afterwards.
Brand won’t mind if customer develops a loyalty with the brand, even a brand would love to do that – So brand might try to do everything which is possible to help customers, to retain them, and to develop healthy connection with them.
Brand has to deliver the value, benefits and a cure for customer’s pain in term of good quality service/product, so that customer finds your brand loyal and effective. Brand needs loyalty to be developed with their customers, and to do so they (brands) have to show benefits, loyalty and positivity to the customers.
Creating the value matters for businesses. Online Stores have to concrete their plans for developing a brand’s identity. It can be started from offering a heavy discount or may be advertising outside the office or physical store.
E-stores usually send newsletter updates; make announcements on the blogs and display banners or sliders regarding those offers which depict benefits for the customers.
Buzz creation is a reality in today’s business world – Brands need events, happenings and holidays to offer discounts to the customers – Offers and discounts give three benefits to the brands which are:
- Brand gets advertised along with offers
- New customers observe the brand
- Existing customers return to the brand to check the offers
Making your Online Store campaign won’t be completed by just developing your e-commerce website using best online store builder, and even filling up the gaps, getting a reasonable design and product range won’t boost up your sales, if you don’t give happiness to the customers – you won’t be making more customers for your online store if you don’t have ideas, offers and discount deals for customers to attract them, to make them convinced to love your online store.
Online Store’s success depends on the value and benefit’s cloud which is being made by the Online store for the customers – Make offers which show some dream come true for customers.
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