18 Mar 2013
Posted by Has San Khan 
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In the blogging start-up you might be only thinking to make a lot of bucks’ everyday on your blog but with the passage of time when your blogging sense develops, you actually start demanding bigger things which ultimately bring many things for you including money. Successful blog’s requirements are huge; you have to provide every possible thing to your blog to reach to the heights, from best quality web hosting service to great content, nice theme to social media engagement, attractive name to professional mindset, many things matter.
Some new bloggers who start their blogs, they study and observe top blogs and they see that many authors are posting articles on the big blogs like Techcrunch and Mashable and try to imitate the same thing. The thing they don’t think that those blogs have seen a long time and they crossed a long journey while establishing. A top blog’s and a new blog’s strategy would be totally different. A top blog even publishes a strange post, which does not have enough keywords and useful thing which can attract search engine users, even then such post can get enough social media sharing and views. The reason is, such top blogs have authority and readership.
People want to know what is inside!
That’s why; they open up and read that what the author has written in this article. So I was saying, new bloggers try to copy top blogs in terms of publishing multiple articles a day. They don’t observe few things while writing and publishing those posts on their blogs that:
- They are writing less beneficial content for the readers
- They are writing short content to write more topics
- They are compromising on the quality
- They can’t beat top blogs by just quantity increment
My point is, don’t focus on the numbers, but focus on the quality and readership development. Spend time on social media profiles, make and develop friends and contacts, create extra-high quality and great content for the readers, bring innovative and creative ideas to entertain visitors of your blog.
Blog’s popularity is a mixture of many things which makes a perfect combination to work. It can’t be only money factor which can work for you, if you spend money but make wrong strategies, it would be the waste of resources. If you spend $500 on online advertising for one month and you don’t have impressive content which appeals readers, then visitors will reach to your blog, check the topics and might read little bit, if they don’t like it, they might never visit again but if they like your content, they might subscribe to your feed and become your regular reader. So great content works outstandingly well when you spending $500 on the advertising.
Make yourself ready to take your blog to the next level. Make sure you have geared up properly to boost your blog and you have all the things checked for your blog like you must be using best quality website hosting for your wordpress blog, you have attractive blog name, logo and theme.
Now you should see few more things to make it happen!
Lets do it!
There are many steps and ways you can adopt to increase your blog’s popularity. Some of them are:
Good Contacts and Communication
Utilization of social media can be helpful for a blogger in making good contacts. Communication and trustworthy appearance would make blogger’s image strong. We don’t have to only pretend to be good, but you have to be very good with others, online and offline.
Making good relations on the social media can’t be completed if you don’t make yourself available for others to help them out. People ask different questions on social media communities and facebook groups, see the queries, if you know the answers, you must help people out in the difficult situations. This might not just make those people your friend but online community members will also like your positivity and commitment of helping others.
Giveaways and Offers
You have to plan time to time different Giveaways on your blog. This will make people more and more aware about your blog. When people like to know something and you have to announce it in near future, the curiosity becomes a great marketing tactic. People wait and follow your social media profiles to know the Giveaway date and result. They participate in the giveaway to win something being offered for free.
Promotional Ideas
Different promotional ideas would work well for your blog’s popularity. Different printed T-shirts distribution, printed Mugs or other useful accessories gifts would be beneficial for you to make identity of your blog. When people get something for free and they find it surprising then they try to know about the company or brand which is giving those things. It does not matter that every person who gets attracted with your work or offering comes to your blog and becomes your reader. It does not happen, and if he/she simply finds out that offer interesting and he/she reads your blog’s name, it will be saved somewhere in his/her mind, that would be enough and it might get click sometime in the future when such people listen from someone about that brand or company.
Creative Engagement stints
You can plan your own people’s engagement strategy. Whether you like to organize a lunch and invite different people to join you on the lunch which is being sponsored by your blog, or arrange a Bar B Q to celebrate any national holiday and that Bar B Q can also be sponsored by your blog. When you give some benefit to the people under your banner, you would get their [people] attention, which is the key.
Pro-bloggers Should Also See: 5 Most Important Habits of a Pro-Blogger!
Conclusion
Whatever strategy you adopt to increase popularity of your blog, make sure you are creating attraction towards your blog with a positive note. Helping out some new bloggers with their blog’s start-up sponsored by your blog or sponsoring a lunch meet up, each and every effort you will make might cost you a bit but it can bring positive results for your blog. Make sure that you are going positive, your promotional effort and campaign is giving benefit to the people who are going to join you. They should think after the event that they did not waste their time, they must get entertained and value information and knowledge should be delivered to them. This can only be achieved when you go for such a campaign which is full of dedication and planning.
Latest posts by Has San Khan (see all)
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- 5 Questions that Always Make Bloggers Smile before Answering - January 22, 2014
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